Custom T-shirts can be a lucrative business. All you need to be successful is an internet connection and a creative mind. Let’s look at the steps to take when starting your own custom T-shirt Atlanta screen printing services business.
Develop Your Niche
Because there is a low barrier to entry, you will face a lot of competition. As a result, it’s not a good idea to target a broad market. You’ll get lost in the sea of similar products. Instead, you’ll need to find a targeted niche. For example, you might want to focus on those who love surfing. It can help to pick an area that you are genuinely passionate about.
Create T-Shirt Designs
Your ability to come up with creative T-shirt designs will be the heart and soul of your business. This is what will attract your customers. In this area, it’s vital to be unique. Your store needs to be the only place that is providing these designs. If you are struggling to come up with ideas, do some research. Turn to social media, see what frustrations people in your niche share or what opinions they share. You must approach this area with a sense of humor. People love shirts that express their beliefs in a funny way.
If you aren’t confident designing these shirts yourself, that’s OK. Many sites will offer basic templates that you can customize. Or you can hire a freelance designer to take care of this aspect for you.
Sourcing T-Shirt Manufacturer
The next element you need to decide is who is going to make your shirts. There are dozens of manufacturers online for you to choose from, so it’s important to do your research. Alternatively, if you have the time, you can make them yourself. This will save you a lot of money.
Creating Your Online Store
Once you have your stock, it’s time to work on setting up your store. There are a few things that you need to work on when doing this. First, you’ll need to make sure that all your products are presented well. If you have lots of designs, consider separating them into categories. This will make it easier for customers to find what they are looking for.
You’ll also need to decide on the pricing. When doing this, there are lots of elements to consider. For example, look at the competition and the amount you paid to manufacture the clothes. Often, though, you’ll need to tinker with the pricing over the next few months, deciding how much the customer is willing to pay.
Today, people are shopping on their mobiles more regularly. As a result, you will need to make sure that the site is optimized for both desktop and mobile users.
Promoting Your Store
Finally, everything is ready and it’s time to start attracting customers. There are plenty of ways that you can do this. You can use paid advertisements. Another option to consider is paying social media influencers to promote your products. They will have a lot of sway over the people who are in their niche.
Building your online T-shirt store doesn’t need to be a difficult task. With a bit of imagination, you’ll be able to make great shirts that your customers will love. Then, all you need to do is sit back and watch the money roll in.